I’ve noticed that writers who are guest blogging or being interviewed on blogs sometimes miss opportunities to promote themselves and their books.
Talk to your host and make sure you understand what they want. But it’s good manners and smart business to cover some basics:
- Provide a short bio introducing yourself. Make this in the 3rd person like you might do for a bio on your website. This saves the host from having to do it and you’ll have it at the ready for other uses.
Author Terry Wright’s website bio is a good example.
- Include links to anything you want to promote. (Extra tip: Sign up for a link-shortening service like bitly.com. This makes for tidier links and can actually help you track the traffic on your links.) Don’t make your blog host or your readers chase down your twitter, facebook, author pages, website etc. On the other hand, if you’re seriously jacked into the Matrix and have 47 different places where you can be found online, don’t include them all. Your blog post will look like the cityscape from Blade Runner.
- Do include a photo. No photo isn’t so great and your host might just uncover something on Google images, like that mugshot you’d hoped would never surface, that you really don’t want.
- If pictures or images are part of the package, make sure you provide usable sizes and attachments.
- Submit clean copy.
- Check back for a few days after the post has gone live and answer questions. And promote the heck out of the post on your own social media.
Author Pat Stoltey gives very thorough advice in a guest post on Writer’s Digest Guide to Literary Agents blog.